Title: Ecotourism on university campuses: co-creation case study at Universidad de Medellín, Colombia

Authors: Carolina Marcela Perlaza Lopera; Yuri Lorene Hernández Fernández; Sandra Milena Palacio-López; Javier A. Sánchez-Torres

Addresses: Facultad de Ciencias Económicas y Administrativas, Universidad de Medellín, Colombia; Programa Administración de Empresas Turísticas, Grupo de Investigación Grupo de Estudios en Turismo – GET, Cra. 87 #30-65, Medellín, Antioquia, Colombia ' Facultad de Ciencias Económicas y Administrativas, Universidad de Medellín, Colombia; Programa Administración de Empresas Turísticas, Líder de Investigación Grupo de Estudios en Turismo – GET, Cra. 87 #30-65, Medellín, Antioquia, Colombia ' Facultad de Ciencias Económicas y Administrativas, Universidad de Medellín, Colombia; Grupo de Investigación Tetrix Marketing, Cra. 87 #30-65, Medellín, Antioquia, Colombia ' Facultad de Ciencias Económicas y Administrativas, Universidad de Medellín, Colombia; Grupo de Investigación Tetrix Marketing, Cra. 87 #30-65, Medellín, Antioquia, Colombia

Abstract: This article focuses on presenting a proposal for ecotourism services on a green university campus based on the process of design thinking by students. Participatory action research, co-creation and psychosocial intervention methodologies were considered to develop this process. This study established the following two important results: on one hand, a green campus initial intervention proposal emerged, which included a service description and special features; on the other hand, as an additional result, a series of overall observations and suggestions provided by students around the field and its surrounding facilities emerged. Finally, it is concluded that there is great potential for ecotourism in green campuses as a training and tourist process.

Keywords: ecotourism; co-creation; university campus; green campus; sustainability; services; Colombia.

DOI: 10.1504/IJSSOC.2023.132891

International Journal of Sustainable Society, 2023 Vol.15 No.3, pp.253 - 265

Accepted: 26 Oct 2022
Published online: 14 Aug 2023 *

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