Article: Entrepreneurial imaginativeness, foresightedness and experiential tourism delivery Journal: International Journal of Entrepreneurship and Small Business (IJESB) 2023 Vol.50 No.2 pp.262 - 278 Abstract: In a volatile, uncertain, complex and ambiguous (VUCA) world, when all others perspire in chaos, entrepreneurs perceive opportunities, the story of 'India City Walks™, (ICW™) is an expedition to the world of opportunities that laid in the disguise of heritage tourism. The purpose of this study is to capture the venture ideation of ICW™, based on the imaginativeness of the protagonist and to identify the value of heritage tourism. The entrepreneurial actions were captured using qualitative research techniques, identifying the incumbent firm from amongst 50 start-ups in the tourism cohort. In this research, exploratory research design was adopted with comprehensive research approach and building theory from case. The research attempts to reflect how an entrepreneur Sachin Bansal (Sachin) by harnessing experiential learning, inculcated innovation in the heritage tourism industry by incepting a start-up, ICW™, which has remodelled on how heritage and experiential tourism is viewed from Indian perspective. Inderscience Publishers - linking academia, business and industry through research

Title: Entrepreneurial imaginativeness, foresightedness and experiential tourism delivery

Authors: Manoj Joshi; A. Dhiraj; Meenakshi Gandhi; Soumi Roy; Niharika Jaiswal

Addresses: Centre for VUCA Studies, Amity University Uttar Pradesh, Lucknow Campus, Uttar Pradesh – 226028, India ' Bharatheeya Vidya Niketan, Kozhikode, Kerala, India ' Vivekananda Institute of Professional Studies, Guru Gobind Singh Indraprastha University, New Delhi, India ' City Maverick™, India City Walks, New Delhi, India ' Amity Business School, Amity University Uttar Pradesh, Lucknow Campus, Uttar Pradesh – 226028, India

Abstract: In a volatile, uncertain, complex and ambiguous (VUCA) world, when all others perspire in chaos, entrepreneurs perceive opportunities, the story of 'India City Walks™, (ICW™) is an expedition to the world of opportunities that laid in the disguise of heritage tourism. The purpose of this study is to capture the venture ideation of ICW™, based on the imaginativeness of the protagonist and to identify the value of heritage tourism. The entrepreneurial actions were captured using qualitative research techniques, identifying the incumbent firm from amongst 50 start-ups in the tourism cohort. In this research, exploratory research design was adopted with comprehensive research approach and building theory from case. The research attempts to reflect how an entrepreneur Sachin Bansal (Sachin) by harnessing experiential learning, inculcated innovation in the heritage tourism industry by incepting a start-up, ICW™, which has remodelled on how heritage and experiential tourism is viewed from Indian perspective.

Keywords: entrepreneurship; entrepreneurial actions; imaginativeness; innovative practices; India City Walks™; ICW™; Sachin Bansal; City Explorers^®; Delhi Walks^®; Chief Explorer^®; small business; foresight.

DOI: 10.1504/IJESB.2023.133491

International Journal of Entrepreneurship and Small Business, 2023 Vol.50 No.2, pp.262 - 278

Received: 03 Apr 2020
Accepted: 10 Aug 2020
Published online: 18 Sep 2023 *

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Title: Entrepreneurial imaginativeness, foresightedness and experiential tourism delivery

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