Title: Strategic communication and sustainable agricultural competitiveness: a Greek case study

Authors: Stavros Kalogiannidis; Fotios Chatzitheodoridis

Addresses: Department of Business Administration, University of Western Macedonia, Greece ' Department of Regional and Cross Border Development, University of Western Macedonia, Kozani, Greece

Abstract: Most countries around the world continue to experience economic expansion and growth influenced by the agriculture sector. The ability of farmers to record significant yields and contribute to the sustainable development of a region is unfortunately threatened by a number of issues. The purpose of the study was to examine agricultural competitiveness through strategic communication and its impact on sustainable development using Greece as a case study. The study equally established the effect of aspects of strategic communication on sustainable development, the relationship between approaches to agricultural communication and sustainable development, and the relationship between strategic communication, agricultural competitiveness, and sustainable development. The growth of the agricultural industry, which seems to be trailing behind, is prioritised more, nevertheless. This study urges the government to adopt regulations regarding land that is conducive to agriculture or for the production of crops in the nation.

Keywords: agricultural competitiveness; strategic communication; sustainable development.

DOI: 10.1504/IJSAMI.2023.134073

International Journal of Sustainable Agricultural Management and Informatics, 2023 Vol.9 No.4, pp.350 - 373

Received: 13 Nov 2022
Accepted: 11 Jan 2023
Published online: 10 Oct 2023 *

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