Title: An impact of demographic profile of undergraduate students on the entrepreneurial knowledge and intention in Tamil Nadu, India

Authors: A. Vasumathi; T. Sagaya Mary; Rajesh Mamilla; I.S. Stephan Thangaiah

Addresses: VIT Business School, VIT University, Vellore – 632014, Tamil Nadu, India ' Auxilium College, Katpadi, Tamil Nadu, India ' VIT Business School, VIT University, Vellore – 632014, Tamil Nadu, India ' VIT Business School, VIT University, Vellore – 632014, Tamil Nadu, India

Abstract: An intention has a great impact on the actual behaviour of a person. Intention is a state of mind that directs the attitude, potential, learning, experience and action of a person towards a specific goal. The intention to become an entrepreneur is the sole best prognosticator of entrepreneurial behaviour. Entrepreneurship is all about to one's own business that involves one's self-reliance, work attitude, innovation, initiative, creativity and risk-taking. Entrepreneurial knowledge and intention therefore envisages entrepreneurial behaviours. Demographic factors have a great influence on a person's intentions and goal setting. Based upon this the present study aims to analyse the impact of demographic factors on the entrepreneurial intention among the undergraduate students in Tamil Nadu, India. Weighted average analysis, analysis of variance and regression analysis will be employed to find out the relationship between demographic factors and their impact on entrepreneurial intentions. Further this study also aims at finding out the important demographic factors that contribute towards the entrepreneurial intentions of the students. The result of the study can be used in framing course content for the students with the objective of enhancing their entrepreneurial intention and skills.

Keywords: entrepreneurship; demography; profile; intention and entrepreneurial intention; India.

DOI: 10.1504/IJKL.2023.134096

International Journal of Knowledge and Learning, 2023 Vol.16 No.4, pp.341 - 353

Accepted: 20 Jul 2022
Published online: 11 Oct 2023 *

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