Title: Effects of quality of higher education on student satisfaction and the institutional image

Authors: Abul Kalam; Md. Alamgir Hossain

Addresses: Department of Marketing, Hajee Mohammad Danesh Science and Technology University, Bangladesh ' Department of Management, Hajee Mohammad Danesh Science and Technology University, Bangladesh

Abstract: This research explores the dimensions of quality of higher education (QoHE) and its impact on the institutional image (II) in addition to examine the mediating role of student satisfaction (StS) between the QoHE and II. Structural equation modelling was used to describe the factors influencing the QoHE and the mediating variable as well as the hypothesis test on 302 samples as final. The findings of the study revealed that the quality of the teacher, research and infrastructural facility, syllabus and course curriculum, along with policy and budget are the important dimensions of quality education. Quality education was found to have a significant impact on the institutional image. Also, student satisfaction was found to be significant in predicting the institution's image. However, this study did not find the mediation impact of student satisfaction on the relationship between QoHE and the institutional image eventually where includes the main novelty of the study.

Keywords: quality of higher education; QoHE; student satisfaction; quality factors; institutional image.

DOI: 10.1504/IJBIR.2023.134146

International Journal of Business Innovation and Research, 2023 Vol.31 No.4, pp.471 - 492

Received: 09 Oct 2020
Accepted: 24 Mar 2021
Published online: 12 Oct 2023 *

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