Title: Big data analytical capability and firm performance: moderating effect of analytics capability business strategy alignment

Authors: Amal Sindarov; Ali Vafaei-Zadeh; Syafrizal Syafrizal; Razib Chandra Chanda

Addresses: Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia ' Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia ' Management Department, Faculty of Economics and Business, Universitas Andalas, Indonesia ' Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia

Abstract: This research investigates the impact of big data analytical capability (BDAC) on decision-making performance, comparative advantage, and firm performance considering the moderating effect of analytical capability business strategy alignment among manufacturing companies. To test the research framework, a survey questionnaire was distributed to Malaysian manufacturing companies. The results indicate that customer orientation, entrepreneurial orientation, and technology orientation positively and significantly affect BDAC. Besides, BDAC has a positive and significant effect on decision making performance, comparative advantage, and firm performance. The results of this study highlighted that BDAC is an important enabler of organisational performance and their competitive advantage. However, DBAC is more strongly related to competitive advantage than to firm performance.

Keywords: ig data analytics; decision making performance; firm performance; competitive advantage; technology orientation; Malaysia; big data analytical capability; BDAC.

DOI: 10.1504/IJADS.2023.134188

International Journal of Applied Decision Sciences, 2023 Vol.16 No.6, pp.663 - 685

Received: 11 Apr 2022
Accepted: 31 May 2022
Published online: 13 Oct 2023 *

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