Title: Determinants of factors impacting buying intention towards e-retailing: a special reference to Jordan context

Authors: Husam Salah Sameen Al-Rubaye; Khaled Ismail Alshake Theep; Mamdouh Abdulaziz Saleh Al-Faryan; Mosab I. Tabash; Amgad S.D. Khaled

Addresses: Department of Business Administration, Bilad Alrafidain University College, Diyala, Iraq ' College of Business, Amman Arab University, Amman, Jordan ' Faculty of Business and Law, University of Portsmouth, UK; Economics and Finance, Riyadh, Saudi Arabia ' College of Business, Al Ain University, UAE ' Department of Management Information System, Al Janad University of Science and Technology, Taiz, Yemen

Abstract: The immediate aim of the present paper is to examine the effect of trust, risk and attitude on purchase intention in Jordan. Moreover, the study also aims to compare the male-female mean value in terms of purchase intention. The sampling technique of the study follows non-probability approach. Convenient sampling technique was employed in the present article. A self-administrated survey questionnaire was used for the purpose of research. The questionnaires were distributed mainly in Amman, Maan and Al Karak region. The total numbers of respondents were 143. The data has been analysed by SPSS program and AMOS. T test and structural equation modelling were undertaken. The study concludes that trust and attitude significantly impact purchasing intention, whereas perceive risk has no significant effect on purchasing intention. The findings also show positive relationships between variables. The article at hand reflects a step ahead in studies into how private predispositions and safety and privacy signals of customers impact their intention to buy.

Keywords: purchase intention; online shopping; attitude; risk; consumer behaviour; buyer; trust; Jordan.

DOI: 10.1504/IJPM.2023.134197

International Journal of Procurement Management, 2023 Vol.18 No.3, pp.405 - 420

Received: 10 May 2022
Accepted: 19 Jun 2022
Published online: 13 Oct 2023 *

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