Title: Tourist satisfaction in sun and sea destinations

Authors: Ana Mª Castillo-Canalejo; Sandra Mª Sánchez-Cañizares; Luna Santos-Roldán

Addresses: Department of Applied Economics, Faculty of Law and Business Administration, University of Córdoba, Spain ' Department of Business Administration, Faculty of Law and Business Administration, University of Córdoba, Spain ' Department of Business Administration, Faculty of Law and Business Administration, University of Córdoba, Spain

Abstract: Sun and sea tourism is one of the sector's biggest drivers of visitor flow. It is, therefore, of great importance to evaluate the level of tourist satisfaction. This study serves a double purpose: first, to carry out a bibliometric analysis of the classics of literature on sun and sea tourist satisfaction; second, to examine the profile of tourists visiting the Andalusian coastline by looking at levels of satisfaction and expectations with the different tourist offer indicators. This has been achieved by means of a questionnaire that was handed out to 4,571 tourists. The main results of the bibliometric analysis show that despite the need for a better understanding of tourist satisfaction for the sun and sea segment, research in this area is scant and few studies have been published in international journals. The statistical analysis shows how tourists can be classified into two groups according to their level of satisfaction.

Keywords: tourist; satisfaction; sun and sea; bibliometric analysis.

DOI: 10.1504/IJBIR.2023.134262

International Journal of Business Innovation and Research, 2023 Vol.32 No.1, pp.60 - 80

Received: 15 Feb 2021
Accepted: 25 Apr 2021
Published online: 17 Oct 2023 *

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