Title: Electronic word of mouth (e-WOM) in tourism industry: a bibliometric analysis

Authors: Jitender Kumar; Jyoti; Ankush Wadhwa

Addresses: Institute of Management Studies and Research, Maharshi Dayanand University, Rohtak, Haryana, 124001, India ' Institute of Management Studies and Research, Maharshi Dayanand University, Rohtak, Haryana, 124001, India ' Institute of Management Studies and Research, Maharshi Dayanand University, Rohtak, Haryana, 124001, India

Abstract: In this study, the authors assess the electronic word of mouth (e-WOM) research in the tourism sector using bibliometric analysis. VOSviewer and RStudio software were used in this study's bibliometric analysis of 695 papers. The authors started by reviewing the history of e-WOM in the tourism sector from 2001 to 2021. After surveying relevant literature, this paper identified the most influential authors, journals, documents, and countries. Our data demonstrate a significant increase in publications for the field of study. The majority of the publications are American. The current research focuses on four main aspects: e-WOM dimensions, e-WOM in tourism, performance analysis, and science mapping analysis.

Keywords: e-WOM; electronic word of mouth; reviews; ratings; trustworthiness; e-WOM credibility; tourism; tourism industry; and bibliometric analysis.

DOI: 10.1504/IJTP.2023.134514

International Journal of Tourism Policy, 2023 Vol.13 No.6, pp.543 - 560

Received: 22 Sep 2022
Received in revised form: 09 Feb 2023
Accepted: 02 Mar 2023
Published online: 26 Oct 2023 *

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