Title: A study of levels of language of private FM radio stations and their communication management

Authors: Pankaj Garg; Ashutosh Mishra

Addresses: Chitkara School of Mass Communication, Chitkara University, Chandiarh Patiala Highway, Rajpura, Patiala, Punjab, India ' Chitkara School of Mass Communication, Chitkara University, Chandiarh Patiala Highway, Rajpura, Patiala, Punjab, India

Abstract: At a time when the management of private FM radio stations is diligently focusing on developing their own language standards to engage maximum listeners, the present study offers a way to understand various dimensions of their language standards. The objective of the study was to decipher the changing language trends of private radio stations. To achieve the goal, three private FM radio stations situated in Delhi with wider reach were selected for the study. Their one week-long program was analysed through content analysis. It finds out that the radio stations have majorly switched over to coded language - codes created by the radio station - as means of communication. The study further analyses their communication management to popularise their coded language among listeners through phone-in programs. The significance of the study is that it helps to understand the simple meaning of the coded language used by the radio station.

Keywords: code switching; code mixing; private FM; radio station; language standards.

DOI: 10.1504/IJBG.2023.134936

International Journal of Business and Globalisation, 2023 Vol.35 No.3, pp.220 - 234

Received: 18 Dec 2019
Accepted: 24 Jan 2020
Published online: 22 Nov 2023 *

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