Title: A comparative analysis of social media usage: the case of social media use by USA and Brazilian capital cities

Authors: Lazar Raković; Stojanka Dakić

Addresses: Department of Business Informatics and Quantitative Methods, Faculty of Economics in Subotica, University of Novi Sad, Segedinski put 9-11, 24000, Subotica, Serbia ' Department of Business Informatics and Quantitative Methods, Faculty of Economics in Subotica, University of Novi Sad, Segedinski put 9-11, 24000, Subotica, Serbia

Abstract: Social media has completely transformed the way people communicate in every sphere of life. A comparative analysis is conducted in the paper, covering the capitals of the USA and Brazil. The aim of the research was to find out if the USA and Brazil capitals have accounts on social networks, which social networks they are using, whether links to those social networks are at the top or bottom of the official website home pages of the cities involved, and whether they use social networks for promotion and/or communication with citizens. The analysis includes 78 capital cities, 51 in the USA and 27 in Brazil. The research results showed that bodies competent for social systems in the states covered by the analysis recognise the importance of social networks in the modern world of communication.

Keywords: social networks; comparative analysis; USA; Brazil.

DOI: 10.1504/EG.2024.135311

Electronic Government, an International Journal, 2024 Vol.20 No.1, pp.47 - 65

Received: 03 Nov 2021
Accepted: 10 Feb 2022
Published online: 05 Dec 2023 *