Title: Business analytics in Indian firms: evaluation of key factors using fuzzy approach

Authors: Deepak Singhal; Subham Priyadarshi; Sushanta Tripathy; Sarat Kumar Jena; Dhyanadipta Panda

Addresses: School of Mechanical Engineering, KIIT University, Bhubaneswar, Odisha, 751024, India ' School of Mechanical Engineering, KIIT University, Bhubaneswar, Odisha, 751024, India ' School of Mechanical Engineering, KIIT University, Bhubaneswar, Odisha, 751024, India ' Department of Operations Management, XIMB, Bhubaneswar, Odisha, 751024, India ' School of Applied Sciences, KIIT University, Bhubaneswar, Odisha, 751024, India

Abstract: With the application of a business analytics technique, an organization can create higher value and gain a better competitive advantage. However, Indian firms battle to execute a fruitful analytics system that synchronises information work processes on a typical stage. The rate of adoption of analytics over the value chain by Indian firms is slower when contrasted with the worldwide scene. The objective of the research paper is to explore and evaluate the critical factors which influence the effective execution of business analytics approaches within Indian organisations. This study explores twelve critical factors with the aid of a thorough review of literature and specialist feedback and employs the fuzzy DEMATEL methodology to prioritise and determine the causal nature of the critical factors. The results show that factors such as tool-certified resources, client timeline, and licensing cost of business analytics tools occupy the top 3 positions in the ranking hierarchy.

Keywords: business analytics; India; fuzzy DEMATEL; critical factors.

DOI: 10.1504/IJBEX.2023.135486

International Journal of Business Excellence, 2023 Vol.31 No.4, pp.568 - 587

Received: 24 Jul 2020
Accepted: 13 Dec 2020
Published online: 15 Dec 2023 *

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