Title: Streaming wars: an analysis of the growth and competitive landscape of the subscription video-on-demand services market

Authors: Neveen Badr; Sayed Sharaf; Abeer A. Mahrous

Addresses: Nile University, Juhayna Square, 26th of July Corridor, El Sheikh Zayed, Giza, Egypt ' Cairo University, Cairo University St., Giza, P.O. 12211, Egypt ' Cairo University, Cairo University St., Giza, P.O. 12211, Egypt

Abstract: In today's fiercely competitive markets, customers' desire for instant gratification has shifted towards subscription video-on-demand (SVOD) services as the preferred choice for digital entertainment. Moreover, as viewers increasingly abandon traditional broadcast TV, the billion-dollar market for SVOD is projected to expand further. This paper aims to analyse the market dynamics and explore expansion opportunities in the SVOD industry. By presenting a comprehensive overview of the global streaming market, with a specific focus on Egypt, this research emphasises the pivotal role of customer choice and incorporates the perspectives of content creators. It also highlights the significance of financial analysis in understanding the complex landscape of streaming services.

Keywords: subscription video-on-demand; market analysis; market share; digital entertainment technology disruption; revenue models; market penetration.

DOI: 10.1504/EMJM.2024.135992

EuroMed Journal of Management, 2024 Vol.6 No.1, pp.23 - 41

Received: 29 Jun 2023
Accepted: 24 Aug 2023
Published online: 11 Jan 2024 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article