Title: High degree of informality in tourismscape: a threat to tourism service sustainability

Authors: Syed S.M. Sadrul Huda; Tazin Islam

Addresses: Department of Management, School of Business and Economics, North South University, Bangladesh ' Re-think, Re-search, Dhaka, Bangladesh

Abstract: This case study narrates the story of selected tourism initiatives in rural areas of Bangladesh. These tourism initiatives are undertaken by individuals (e.g., local people) who are mostly of young at age. This case interestingly identifies that these initiatives are informal in nature. No formal organisation setup has been established by the entrepreneurs. This case is analysed using ANT and tourismscape theory and it is noted that informal relationship among the actor networks may threaten the sustainability of these local informal tourism initiatives in the long run.

Keywords: tourism; informal; ANT theory; sustainability; tourismscape theory.

DOI: 10.1504/IJSEM.2024.136065

International Journal of Services, Economics and Management, 2024 Vol.15 No.1, pp.51 - 62

Received: 24 Nov 2022
Accepted: 27 Dec 2022
Published online: 15 Jan 2024 *

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