Title: Theoretical framework to accelerate adoption and diffusion of the new theory farming practice for sustainable agriculture in Thailand

Authors: Akkrin Vijitwrannont; Rath Pichyangkura; Anupap Somboonsavatdee

Addresses: Graduate School, Chulalongkorn University, Thailand ' Faculty of Science, Chulalongkorn University, Thailand ' Department of Statistics, Faculty of Commerce and Accountancy, Chulalongkorn University, Thailand

Abstract: The aim of this study was to determine key influent variables that influence the new theory farming adoption in Thailand. This study focused on 40 variables from past researches. They can be categorised into seven components: problem recognition, perceived benefits, perceived barriers, motivations, self-efficacy, subjective norms, and exogenous factors. The target samples are 450 Thai small-scale farmers. The proper method is to use a structured questionnaire survey. The data was analysed by using logistic regression and correlation to determine the relationship between adoption attributes and farmer stages of change. The correlation analysis found that farmers in different stages of adoption have different behaviours toward the new theory farming adoption. The advanced stage adopters have six influent factors related to their adoption behaviours, which are healthy belief, toxic chemical, practicality, credit-access, intension, and initial investment respectively. However, the early-stage non-adopters have 29 influent factors related to their adoption behaviours. The logistic regression result found that unsuccessful rate, conservative, opportunity and credit access variables have significant effect on the new theory farming adoption. The probability of non-adoption was 91.5% and the probability of adoption was 79.5%. The predicted value of the accuracy of all data was 87.8%.

Keywords: technology adoption; sustainable agriculture; the new theory farming practice; logistic regression; Thailand.

DOI: 10.1504/IJEPEE.2023.136312

International Journal of Economic Policy in Emerging Economies, 2023 Vol.18 No.3/4, pp.296 - 306

Received: 03 Nov 2020
Accepted: 09 Mar 2021
Published online: 30 Jan 2024 *

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