Title: The impact of Penta-Helix Collaborative Business Incubation Process on the creative business strategic orientation and innovation capability

Authors: Widiya Dewi Anjaningrum; Ahmad Nizar Yogatama; Agus Purnomo Sidi; Adya Hermawati; Rahayu Puji Suci

Addresses: Institut Teknologi dan Bisnis Asia Malang, Jl. Soekarno-Hatta Rembuksari No. 1A Malang, Jawa Timur, Indonesia ' Institut Teknologi dan Bisnis Asia Malang, Jl. Soekarno-Hatta Rembuksari No. 1A Malang, Jawa Timur, Indonesia ' Institut Teknologi dan Bisnis Asia Malang, Jl. Soekarno-Hatta Rembuksari No. 1A Malang, Jawa Timur, Indonesia ' Widya Gama University, Jl. Borobudur No. 35, Malang, Jawa Timur, Indonesia ' Widya Gama University, Jl. Borobudur No. 35, Malang, Jawa Timur, Indonesia

Abstract: Many studies explored the firm's innovation capabilities in this post-pandemic era. However, it is rare to find the relationship dynamics between the business incubation process, the orientation of business strategy, and the creative economy-based SMEs' innovation capability. This research aims to reveal the impact of Penta-Helix's collaborative business incubation process on the strategic orientation focus of creative business and innovation capabilities. Quantitative data was collected from 420 creative entrepreneurs in East Java, Indonesia. Applying SEM-PLS finally obtained support for the research hypothesis. The study results revealed that the optimal collaborative business incubation process impacts the focus of business strategy orientation. This research contributed theoretical implications to developing the strategic management theory resource-based view of the firm, in which external parties must drive company resources that are the primary key in achieving innovation. Further research should explore whether collaborative business incubation can moderate the strategic business orientation on innovation capabilities.

Keywords: Penta-Helix Collaborative Business Incubation Process; PHCBIP; strategic business orientation; innovation capabilities; creative business.

DOI: 10.1504/IJLIC.2024.136380

International Journal of Learning and Intellectual Capital, 2024 Vol.21 No.1, pp.60 - 77

Received: 08 Oct 2022
Accepted: 31 May 2023
Published online: 31 Jan 2024 *

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