Title: Development of a scorecard to measure the satisfaction and happiness in higher education

Authors: Dasharathraj K. Shetty; Namesh Malarout; Nithesh Naik; Rajashree Kamath; Annu Duhan; Karthikeyan Parthasarathy

Addresses: Department of Humanities and Management, Manipal Institute of Technology, Manipal Academy of Higher Education, Manipal, Karnataka, India ' Department of Humanities and Management, Manipal Institute of Technology, Manipal Academy of Higher Education, Manipal, Karnataka, India ' Department of Mechanical and Manufacturing Engineering, Manipal Institute of Technology, Manipal Academy of Higher Education, Manipal, Karnataka, India ' School of Business and Management, CHRIST (Deemed to be University), Kengeri Campus, Bangalore, Karnataka, India ' Department of Commerce, Bhagat Phool Singh Mahila Vishwavidyalaya, University in Sonipat, Khanpur Kalan, Haryana, India ' School of Management Studies, Kongu Engineering College, Erode – 638060, Tamil Nadu, India

Abstract: This study aims to identify and test the antecedents affecting students' satisfaction and its relationship with happiness. A conceptual model was designed with the dimensions such as happiness, recognition, gratitude, physical health, and negative emotion to measure students' satisfaction. Martin Seligman's 'theory of well-being' was employed to measure the happiness of the students. Data was collected from 202 respondents and a structural equation modelling (SEM) approach was employed for analysis. The results of the study indicate that physical health, gratitude, and negative emotion influence the satisfaction of students in higher education. It was found that positive emotion and relationships have a significant influence on the happiness of the students. A relationship between satisfaction and happiness was developed. In extension to the present study's findings, a model and scorecard are proposed that can be used to measure the happiness and satisfaction of students in higher educational institutions in India.

Keywords: satisfaction; happiness; PERMA; higher education; scorecard.

DOI: 10.1504/IJBIS.2024.136400

International Journal of Business Information Systems, 2024 Vol.45 No.2, pp.143 - 171

Received: 19 Sep 2020
Accepted: 14 Feb 2021
Published online: 01 Feb 2024 *

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