Title: Effects of external and internal influences on intentions to avoid single-use plastic bags

Authors: Rajendran Geetha; Chandrasekaran Padmavathy

Addresses: Vellore Institute of Technology, VIT Business School, Vellore, 632 014, India ' Vellore Institute of Technology, VIT Business School, Chennai, 600 127, India

Abstract: The purpose of this research is to investigate the effects of external and internal factors on intentions to avoid single-use plastic bags. Data were collected using online survey from 703 consumers in India using convenience sampling method. The results indicated that green advertisements, retailers' incentives, government policies (external factors), and extrinsic motivations and subjective norms (internal factors) had significant positive effects on intentions to avoid single-use plastic bags. The results of this study provide important implications to governments, policymakers, retailers, and the consumers to develop a sustainable eco-system.

Keywords: single-use plastic bags; green advertisements; incentives; government policies; extrinsic motivations; subjective norms; sustainable consumption; India.

DOI: 10.1504/GBER.2024.136423

Global Business and Economics Review, 2024 Vol.30 No.2, pp.176 - 188

Received: 16 Aug 2021
Accepted: 10 Aug 2022
Published online: 01 Feb 2024 *

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