Title: Alternative corporate entrepreneurship strategies for improving firm performance using the analytical hierarchy process

Authors: Indra Wahyudi; Arif Imam Suroso; Bustanul Arifin; Meika Syahbana Rusli; Rizal Syarief

Addresses: School of Business, IPB University, Jl. Padjajaran Bogor, 16151, Indonesia ' School of Business, IPB University, Jl. Padjajaran Bogor, 16151, Indonesia ' Department of Agribusiness, Faculty of Agriculture, University of Lampung, Jl. Dr. Sumantri Brojonegoro, No. 1 Bandar Lampung, 35145, Indonesia ' Department of Agroindustrial Technology, Faculty of Agricultural Engineering and Technology, IPB University, Jl. Agatis, IPB Darmaga Campus, Bogor, 16680, Indonesia ' School of Business, IPB University, Jl. Padjajaran Bogor, 16151, Indonesia

Abstract: This research was aimed at recommending alternative corporate entrepreneurship strategies for entrepreneurial orientation and leadership to improve company performance. Using a qualitative method, the factors of corporate entrepreneurship, entrepreneurial orientation, and entrepreneurial leadership strategies for lubricant distributors were determined through the analytical hierarchy process (AHP). This research was conducted in the lubricant business industry in Indonesia using focus group discussions (FGD) and in-depth interviews with several experts comprising distribution company owners, top management employees, and the principals. Subsequently, the results showed that the most dominant actor in improving performance is entrepreneurial leadership, and the leading actor is the owner. The findings obtained indicate that increasing sales growth is the main objective of improving company performance.

Keywords: analytic hierarchy process; corporate entrepreneurship; entrepreneurial leadership; entrepreneurial orientation; firm performance; lubricant business.

DOI: 10.1504/GBER.2024.136428

Global Business and Economics Review, 2024 Vol.30 No.2, pp.154 - 175

Received: 31 Oct 2021
Accepted: 25 Aug 2022
Published online: 01 Feb 2024 *

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