Title: Understanding the behaviour of Malaysian green investors

Authors: Azniza Hartini Azrai Azaimi Ambrose; Margarita Sergeevna Peredaryenko; Nazrol Kamil Mustaffa Kamil; Ahmad Fawwaz Mohd Nasarudin

Addresses: Department of Finance, Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, P.O. Box 10, 50728 Kuala Lumpur, Malaysia ' EMIR Research, Wisma Tune, 19-7-4, Level 7, Lorong Dungun, Bukit Damansara, 50490 Kuala Lumpur, Malaysia ' Department of Finance, Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, P.O. Box 10, 50728 Kuala Lumpur, Malaysia ' Department of Finance, Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, P.O. Box 10, 50728 Kuala Lumpur, Malaysia

Abstract: The Malaysian Government is committed to enact green economy in the region. Yet studies in green investor behaviour are scanty at best. This proves unpropitious for a comprehensive understanding of green investor behaviour may be the key to further the green sustainability cause of the region. This research fills this gap by interviewing Malaysian green investors and examining the interview transcripts using thematic analysis. Questions pertaining to attitude, belief, value, challenge, and process in reference to green investment were inquired. The findings demonstrate certain behaviours that can be useful to academicians in theory development and policy makers in advancing the Malaysian green sustainability agenda.

Keywords: green investment; green investor; green companies; green behaviour; green initiatives; green policy.

DOI: 10.1504/IJGE.2023.136689

International Journal of Green Economics, 2023 Vol.17 No.2, pp.143 - 171

Accepted: 31 Oct 2023
Published online: 16 Feb 2024 *

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