Title: Are Malaysians ready to face it? The intention to use facial recognition payment system

Authors: Kah Boon Lim; Sook Fern Yeo; Yu Ping Lim; Cheng Ling Tan

Addresses: Faculty of Business, Multimedia University, Melaka, 75450, Malaysia ' Faculty of Business, Multimedia University, Melaka, 75450, Malaysia; Department of Business Administration, Daffodil International University, Dhaka 1207, Bangladesh ' Faculty of Business, Multimedia University, Melaka, 75450, Malaysia ' Graduate School of Business, Universiti Sains Malaysia, Penang, 11800, Malaysia; Department of Information Technology and Management, Daffodil International University, Dhaka 1207, Bangladesh

Abstract: Although face recognition payment system has not yet been implemented in Malaysia, the technology is currently in use in other sectors in Malaysia. The main objective of this research is to better understand Malaysian customers' intention to use the facial recognition payment system. The six independent variables included in this study are perceived ease of use, perceived usefulness, attitude, facilitating conditions, personal innovativeness, and security and the dependent variable is intention to use. The target respondents for this study are targeted on the general public between the ages of 18 until 60 years old. The data collected were keyed into the Statistical Package for Social Sciences (SPSS) and further analysed by using Smart PLS software. Our analysis result revealed that perceived ease of use, perceived usefulness, attitude, and security have a substantial relationship with consumer intention to use. In conclusion, this study is useful for both developers and researchers.

Keywords: facial recognition payment; intention to use; perceived ease of use; perceived usefulness; security.

DOI: 10.1504/IJPMB.2024.137149

International Journal of Process Management and Benchmarking, 2024 Vol.16 No.4, pp.555 - 573

Received: 11 Jan 2023
Accepted: 25 Jan 2023
Published online: 04 Mar 2024 *

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