Title: A quantitative review and analysis of social commerce adoption studies by focusing on applied theories

Authors: Nasibeh Pouti; Mohammad Taghi Taghavifard

Addresses: Faculty of Computer Engineering and Information Technology, Sayyed Jamaleddin Asadabadi University, Shahid Rezaeian St., Sheikh Kazem Hamzehei Blvd., Asadabad, Hamadan, Iran ' Industrial Management Department, Faculty of Information Technology Management, Allameh Tabataba'i University, Dehkade-ye Olampik, West Hemmat Highway, Tehran, Iran

Abstract: This study aims to examine the evolution of related studies on the acceptance and use of social media in business. To this aim, the basic theory approach was used. Based on a systematic review, 259 related studies were identified in three stages and analysed with an emphasis on basic theories. Accordingly, 36 major theories were evaluated based on their dimensions, applications, and business processes used in their studies, as well as the type of social media, the research methodology, and input and output of the study. Accordingly, technology acceptance model, social support theory, theory of planned behaviour, theory of rational action, social influence theory, and social exchange theory were considered as the most widely used theories. In addition, perceived ease of use and usefulness, attitude, user satisfaction, value, trust, informational and emotional support, reviews and social influence have been most widely used in social commerce acceptance studies.

Keywords: adoption and use; social media; basic theories.

DOI: 10.1504/IJBIR.2024.137270

International Journal of Business Innovation and Research, 2024 Vol.33 No.3, pp.269 - 314

Received: 05 Jun 2020
Accepted: 21 May 2021
Published online: 11 Mar 2024 *

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