Title: 'Sustainable packaging' in fresh food supply chain: case of kiwi fruit supply chain in Uttarakhand

Authors: Shantanu Trivedi; Saurav Negi; Neeraj Anand

Addresses: University of Petroleum and Energy Studies, Dehradun, Uttarakhand, India ' Modern College of Business and Science, Muscat, Oman ' Chitkara Business School, Chitkara University, NH-64, Chandigarh-Patiala Highway, Punjab, 140401, India

Abstract: The purpose of this paper is to give an insight into the role of sustainable packaging in the supply chain of perishable food items. The paper mainly illustrates the core importance of the packaging of fresh fruits acting as a strategic component in increasing and enhancing the overall sustainability and performance activities of the entire supply chain in delivering the fresh fruit safely without hampering and degradation of the quality from the farm to fork. To achieve and adopt sustainability in packaging, a case of selected fruit (kiwi) in the Uttarakhand state of India has been discussed in this paper. The findings of this research shows how new packaging design can be adopted and strategise to achieve sustainability in the food supply chain, which would help to understand and comprehend the different proactive integrated approaches in packaging development processes to enhance eco-efficiency and shelf life along the supply chain.

Keywords: sustainable packaging; sustainable supply chain management; innovative packaging; fresh food supply chain; biodegradable packaging.

DOI: 10.1504/IJBEX.2024.137571

International Journal of Business Excellence, 2024 Vol.32 No.4, pp.500 - 521

Received: 19 Apr 2020
Accepted: 03 Mar 2021
Published online: 26 Mar 2024 *

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