Title: Adoption of technological service innovations: a systematic review investigating the special role of incremental innovations

Authors: Dorothy Dutta; Mrinmoy K. Sarma

Addresses: School of Business, The Assam Kaziranga University, Assam, 785006, India ' Department of Business Administration, Tezpur University, Tezpur, Assam, 784028, India

Abstract: Innovations are a medium for generating revenue as well as keeping consumers' interest in a brand intact. With the technological developments in business sectors all over, service innovations are gaining much popularity. This paper attempts to estimate the factors that influence consumers to adopt technological service innovations. Moreover, incremental innovations have become an inseparable part of digital platforms in recent times, and this paper attempts to analyse their situation in the literature. A systematic review has been conducted for the study, in which 52 papers are analysed in detail. The papers are selected based on strict parameters. The results show that technology acceptance models such as Innovation Diffusion Theory, TRA, TPB, TAM, UTAUT, and such extensions are effective frameworks for measuring adoption behaviour. Apart from them, factors related to risks, security and privacy concerns, and the barriers to adoption form relevant factors.

Keywords: service; innovations; technological; incremental; adoptions.

DOI: 10.1504/IJTPM.2024.137810

International Journal of Technology, Policy and Management, 2024 Vol.24 No.2, pp.123 - 144

Received: 01 Aug 2022
Accepted: 05 Mar 2023
Published online: 05 Apr 2024 *

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