Title: Optimal dual-channel design for manufacturers under different consumer low-carbon preferences for products

Authors: Bingda Zhang; Zixia Chen; Zelin Chen; Yang Peng

Addresses: School of Economics and Management, Shanghai Zhongqiao Vocational and Technical University, No. 3888, Caolanggong Road, Jinshan District, Shanghai 201514, China ' School of Economics and Management, Shanghai Zhongqiao Vocational and Technical University, No. 3888, Caolanggong Road, Jinshan District, Shanghai 201514, China ' Department of Business Development, iHealth Labs, Inc., 880 W Maude Ave, Sunnyvale, CA 94085, USA ' School of Management and E-Business, Zhejing Gongshang University, No. 18, Xuezheng Street, Qiantang District, Hangzhou 310018, China

Abstract: Consumer demand for low-carbon products is primarily met through a green supply chain network involving manufacturers, retailers, and consumers. The manufacturers' choice between online and offline channels is influenced by consumers' varying degrees of low-carbon preferences, necessitating comprehensive considerations of factors such as product quality and sales prices. This study advances the existing product demand analysis in the manufacturer's secondary supply chain network by innovatively conducting systematic modelling and algorithmic solutions for the manufacturer's dual-channel selection under different consumer low-carbon preferences. The simulations, facilitated by MATLAB tools, reveal that consumers' low-carbon preferences tend to strengthen over time, prompting manufacturers to prefer online channel strategies.

Keywords: manufacturer; dual-channel supply chain; consumer low-carbon preference; demand analysis; choice design.

DOI: 10.1504/IJWMC.2024.137863

International Journal of Wireless and Mobile Computing, 2024 Vol.26 No.3, pp.262 - 269

Received: 30 Jul 2023
Accepted: 27 Sep 2023
Published online: 05 Apr 2024 *

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