Title: The motivating pull and push factors on the performance of mompreneurs projects: educational and training barriers as a moderating variable

Authors: Alaa Ahmad Al-Nuimat; Baker Ahmad Alserhan; Jusuf Zeqiri; Vjollca Visoka Hasani; Marcos Komodromos

Addresses: Green Entrepreneurship Program Officer, Amman, Jordan ' King Talal Business School, Princess Sumaya University for Technology, Amman, Jordan ' Faculty of Business and Economics, South East European University, Tetovo, North Macedonia ' Faculty of Economics, AAB University, Pristina, Kosovo ' Department of Communications, School of Humanities and Social Sciences, University of Nicosia, Nicosia, Cyprus

Abstract: The study aimed to examine the effect of motivating factors (pull/push) on the performance of mom's entrepreneurial projects. Educational and training barriers as moderating variable was used to check their indirect effect on the relationship between motivating factors (pull/push) and the performance of mom's entrepreneurial projects. The obtained data were analysed using SPSS 28 program and covariance-based structural equation modelling with AMOS 24 was used to test the proposed hypotheses. The results showed that personal satisfaction, business opportunities, the dream to be an entrepreneur, and financial needs significantly influenced business performance. The study revealed that educational and training barriers played a moderating role in the connection between personal satisfaction, dissatisfaction with the labour market, and financial needs concerning business performance. This is among the first studies that analyse the effect of motivating factors (pull/push) on the performance of mom's entrepreneurial projects, and educational and training barriers as moderating variables in an emerging country.

Keywords: mompreneurs; push-pull theory; business performance; motivation; educational and training barriers.

DOI: 10.1504/IJEWE.2023.138013

International Journal of Environment, Workplace and Employment, 2023 Vol.7 No.4, pp.340 - 367

Received: 19 Dec 2023
Accepted: 28 Dec 2023
Published online: 16 Apr 2024 *

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