Title: Navigating firm competitive performance through artificial intelligence: moderation of ethical compliance

Authors: Xiaobin Wu; Xiaoqin Yun

Addresses: Department of Business, Southwest Jiaotong University Hope College, Chengdu, Sichuan, 610000, China ' Sichuan Provincial Bayi Rehabilitation Center (Sichuan Provincial Rehabilitation Hospital), Chengdu, Sichuan, 610000, China

Abstract: Ethics in artificial intelligence (AI) is crucial to ensuring responsible development, deployment, and productive use of AI. The research on IoT and ethics has emerged as the proliferation of connected devices and discusses concerns about privacy, security, and societal implications over the past. This study specifically investigates the relationships between IoT-based technologies (IoTs) and organisational competitive performance (OCP) with the moderation of ethical compliance (EthC) drawing on technology acceptance model (TAM) and utilitarianism theory perspectives. The findings are reported by utilising a total of 739 (N = 739) questionnaires using a structured approach based on partial least squares. It is preliminarily revealed that IoT technologies (e.g., IoT sensors, smart operational solutions, predictive maintenance, machine learning, blockchain, robotics, edge computing, IoT-enabled communication, augmented reality, and quality control sensors) are positively linked with OCP. Moreover, the study found a positive moderation of EthC among the relationships between IoT and competitive performance.

Keywords: artificial intelligence; internet-of-things; EthC; ethical compliance; competitive performance; SEM; structural equation modelling.

DOI: 10.1504/IJISCM.2024.138083

International Journal of Information Systems and Change Management, 2024 Vol.14 No.1, pp.70 - 84

Received: 07 Dec 2023
Accepted: 12 Feb 2024
Published online: 21 Apr 2024 *

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