Title: The effect of organisational green culture and organisational environmental ethics on green employee behaviour: the role of green innovative performance and green communication and feedback among employees of garment industry in Bangladesh

Authors: Munir Shehu Mashi; Mohammad Nurul Alam; Khald Alatawy; Nhat Tan Nguyen; Fariza Hashim; Hammad S. Alotaibi

Addresses: Department of Business Management, Federal University Dutsin-Ma, Katsina State, Nigeria ' Department of Management, Faculty of Business Administration, University of Tabuk, Tabuk, Saudi Arabia ' Marketing Department, Faculty of Business Administration, University of Tabuk, Tabuk, Saudi Arabia ' Faculty of Business Administration, Ho Chi Minh City University of Foreign Languages – Information Technology, Ho Chi Minh City, Vietnam ' Marketing and International Business Department, UniKL Business School, UniKL, Malaysia ' College of Taraba, Taif University, Taif P.O. Box 11099, Saudi Arabia

Abstract: Globally, organisations are joining the battle to reduce global warming. Using 245 pieces of data collected from ready-made garment employees in Bangladesh. The findings indicate that a significant relationship exists between organisational green culture and green employee behaviour; a direct positive relationship exists between organisational environmental ethics and green innovative performance; and a direct positive relationship exists between green innovative performance and green employee behaviour. The results indicated that green innovative performance mediates the relationship between organisational environmental ethics and green employee behaviour. Finally, green communication and feedback were found to be moderators of the relationship between organisational environmental ethics and green employee behaviour in such a way that the effect will be stronger at a higher level of green communication and feedback.

Keywords: organisational green culture; green communication and feedback; green innovative performance; organisational environmental ethics; garment industry; Bangladesh.

DOI: 10.1504/IJEWE.2024.138118

International Journal of Environment, Workplace and Employment, 2024 Vol.8 No.1, pp.44 - 70

Received: 05 Nov 2023
Accepted: 04 Dec 2023
Published online: 29 Apr 2024 *

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