Title: Impact of business intelligence capabilities on competitive performance of pharmaceutical manufacturing companies in Jordan

Authors: Mujahed Hani Ali Altahrawi; Mohammad Nassar Dieb Almarshad; Mosa Qasem Hasan Al-Qaryouti; Majdi Azzam Al-habash

Addresses: Department of Management and Financial Science, Irbid University College, Al-Balqa Applied University, Amman, Jordan ' Department of Management and Financial Science, Irbid University College, Al-Balqa Applied University, Amman, Jordan ' Amman University Collage for Business and Financial Sciences, Al-Balqa Applied University, Amman, Jordan ' Department of Financial and Administration, Balqa Applied University, Amman, Jordan

Abstract: This study aimed to shed light on the impact of business intelligence capabilities as one of the methodologies dedicated to dealing with dynamic environments on competitive performance. The study population was represented by managers working in pharmaceutical manufacturing companies as it is one of the leading industrial fields in Jordan. A sample of 1,458 managers was reached. In this study, structural equation modelling (SEM) was used for data analysis and hypothesis testing. The results showed that business intelligence capabilities had a positive impact on competitive performance. Accordingly, this study contributes to developing the theory of dynamic capabilities supported by modern technology, as well as it urges managers to increase the skill of employees to interact and use systems supported by information technology by providing training programs and seminars that contribute to increasing their awareness of the conditions of the dynamic business environment.

Keywords: business intelligence capabilities; BIC; competitive performance; pharmaceuticals manufacturing companies; Jordan.

DOI: 10.1504/IJBIR.2024.138137

International Journal of Business Innovation and Research, 2024 Vol.34 No.1, pp.1 - 18

Received: 01 Jun 2021
Accepted: 02 Jul 2021
Published online: 30 Apr 2024 *

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