Title: Does the adoption of circular economy principles impact the value proposition and performance of companies? Effects on the origin and sector of activity of the companies

Authors: Pedro Mendonça Silva; J. Freitas Santos; Ana Flávia Torres

Addresses: CEOS.PP/ISCAP/P.Porto, Rua Jaime Lopes Amorim, s/n 4465-004 S. Mamede de Infesta, Portugal ' CEOS.PP/ISCAP/P.Porto, Rua Jaime Lopes Amorim, s/n 4465-004 S. Mamede de Infesta, Portugal ' CEOS.PP/ISCAP/P.Porto, Rua Jaime Lopes Amorim, s/n 4465-004 S. Mamede de Infesta, Portugal

Abstract: The alarming environmental reality of the planet demands the adoption of practices related to the circular economy principles. In the business world, more studies are needed to investigate the application of circular economy principles to stimulate companies to invest in innovative practices that can open new opportunities to enhance their competitive advantage. This study shows that implementing the circular economy principles can enhance the value proposition of the company to its customers and, therefore, generate financial and operational benefits for companies. The study also reveals differences related to the origin of the companies (domestic vs. foreign) and the sector of activity (industry vs. services) in adopting the circular economy principles. This research adds to the body of knowledge about the introduction of circular economy principles to the performance of companies.

Keywords: circular economy; value proposition; business performance; Portuguese and foreign companies; sustainability; manufacturing; services; structural equation modelling.

DOI: 10.1504/IJISD.2024.138180

International Journal of Innovation and Sustainable Development, 2024 Vol.18 No.3, pp.276 - 292

Received: 14 Sep 2021
Accepted: 01 Jun 2022
Published online: 30 Apr 2024 *