Title: Exploring international market selection for Indonesian tuna - with a staggered elimination round in ELECTRE I

Authors: Elia Oey; Hanijanto Soewandi

Addresses: International Business and Management Program, Management Department, Binus Business School Undergraduate Program, Bina Nusantara University, Jakarta 11480, Indonesia ' MicroStrategy, Tysons Corner, VA 22182, USA; Petra Christian University, Surabaya, Indonesia

Abstract: International market selection is a classical strategic application for multi-criteria decision-making (MCDM) analysis. The study aims to assist Indonesia tuna stakeholders in determining potential export country destinations. Data of 210 countries were screened to get 30 shortlisted countries for a systematic MCDM analysis. Global weight of sub criteria was calculated with analytical hierarchy process by interviewing experts related to Indonesia tuna export. Ranking of shortlisted countries was done using several iterations with ELECTRE I, where results of each round are plotted into a 2 × 2 quadrant, and those in the worst quadrant were eliminated. After six elimination rounds, we propose Japan, Singapore, China, Malaysia, Denmark, and South Korea, as the top six export-country destinations for Indonesian tuna. Using scatter plot visualisation of net superiority vs. net inferiority index into a 2 × 2 quadrant helps enhance the ELECTRE I result in a more pragmatic way, and creates more insight for a sensitivity analysis.

Keywords: AHP; ELECTRE; international market selection; IMS; tuna.

DOI: 10.1504/IJADS.2024.138205

International Journal of Applied Decision Sciences, 2024 Vol.17 No.3, pp.388 - 410

Received: 30 Jan 2023
Accepted: 23 Feb 2023
Published online: 30 Apr 2024 *

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