Title: Determinants of students' enrolment intention of higher education in foreign universities: an empirical study using stimulus-organism-response (SOR) model

Authors: K. Ravishankar; A.K. Subramani; N. Akbar Jan; Rajasekhar David

Addresses: School of Management, Vel Tech Rangarajan Dr Sagunthala R&D Institute of Science and Technology, Avadi, Chennai, Tamil Nadu, India ' Saveetha School of Management, Saveetha Institute of Medical and Technical Sciences, Vellappanchavadi, Chennai, Tamil Nadu, India ' Department of Human Resource Management and Soft Skills, ICFAI Business School (IBS) Hyderabad, The ICFAI Foundation for Higher Education (Deemed-to-be University), Hyderabad, Telangana, India ' HR & OB Department, Indian Institute of Management (IIM) (Ranchi), Ranchi, Jharkhand, India

Abstract: This research aims to examine the key determinants influencing the students' enrolment intention of higher education in foreign universities using the Stimulus-Organism-Response (SOR) Model. The information was gathered by delivering a questionnaire via online Google Forms using a snowball sampling technique. The questionnaire links were shared with higher secondary school students (10+2) from Tamil Nadu state. 412 valid responses were collected and analysed using Partial Least Square Structural Equation Modelling (PLS-SEM). The results of the study indicate that Institution Quality and Institution Facilities significantly positively affect the Institution's Image, Cognitive Attitude and Affective Attitude of the students. Further, the Institution's Image has a strong positive influence on the Cognitive Attitude and Affective Attitude of the students. The outcome of the study also indicates that Cognitive Attitude and Affective Attitudes have a significant positive effect on the enrolment intention of the students.

Keywords: institution quality; institution facilities; institution image; cognitive attitude; affective attitude; intention to enrol.

DOI: 10.1504/IJMIE.2024.138238

International Journal of Management in Education, 2024 Vol.18 No.3, pp.173 - 197

Received: 19 Aug 2023
Accepted: 02 Nov 2023
Published online: 30 Apr 2024 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article