Title: Women in social housing and the pursuit of entrepreneurship

Authors: Sundas Hussain; Adah-Kole Emmanuel Onjewu; Charlotte Carey; Vahid Jafari-Sadeghi

Addresses: Nottingham Business School, Nottingham Trent University, Nottingham, UK ' Wolverhampton Business School, University of Wolverhampton, Wolverhampton, UK ' Birmingham City Business School, Birmingham City University, Birmingham, UK ' Aston Business School, Aston University, Birmingham, UK

Abstract: Women's engagement in entrepreneurship from a social housing perspective has scarcely been explored in the literature. Thus, insights into how the social housing system may condition participation in entrepreneurship have been excluded from empirical understanding. In order to address this gap, we assess the entrepreneurial intention of women in a deprived area of one of the UK's largest cities. Through an inductive analysis, we develop a conceptual model in which attitude towards entrepreneurship, self-efficacy and subjective norms emerge as mediators of entrepreneurial intention. Our findings pose theoretical implications for future variance-based analyses, as well as practical implications for social housing providers and the role of public institutions in fostering entrepreneurial outcomes.

Keywords: women; social housing; entrepreneurial intention; attitudes; theory of planned behaviour; TPB.

DOI: 10.1504/IJESB.2024.138272

International Journal of Entrepreneurship and Small Business, 2024 Vol.52 No.2, pp.131 - 158

Received: 24 Jun 2021
Accepted: 03 Oct 2021
Published online: 01 May 2024 *

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