Title: Modelling telemedicine adoption intention during COVID-19 pandemic: an extended unified theory of acceptance and use of technology
Authors: Jing Kai Teng; Ali Vafaei-Zadeh; Syafrizal Syafrizal; Karpal Singh Dara Singh; Razib Chandra Chanda
Addresses: Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia ' Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia ' Management Department, Faculty of Economics and Business, Universitas Andalas, Limau Manis, Pauh, Padang City, West Sumatra 25175, Indonesia ' Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia ' Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia
Abstract: Anchored on the unified theory of acceptance and use of technology (UTAUT), the study investigated factors that influence people's intention to adopt telemedicine services. Data was gathered from 328 respondents based on a purposive sampling technique. Data that was analysed through the means of structural equation modelling revealed that performance expectancy, perceived credibility, financial cost, and perceived risk significantly affect the individuals' intention to adopt telemedicine. However, effort expectancy, facilitating conditions, and social influence had no significant effect on the intention to adopt telemedicine. The insights may be useful to healthcare providers in developing various initiatives to attract and retain customers. The findings may also assist policy makers in introducing various measures to foster the growth and development of telemedicine services amongst healthcare providers. The study presented a comprehensive perspective on individuals' behavioural intention in adopting telemedicine healthcare services in Malaysia by using the extended UTAUT model.
Keywords: telemedicine adoption; performance expectancy; perceived credibility; perceived risk; financial cost; UTAUT.
DOI: 10.1504/IJMDM.2024.138316
International Journal of Management and Decision Making, 2024 Vol.23 No.3, pp.337 - 358
Received: 26 Sep 2022
Accepted: 19 Nov 2022
Published online: 01 May 2024 *