Title: Tourism value creation through big data as a smart tourism tool

Authors: B. Utthra; V.T. Bindu

Addresses: Department of Tourism Management, Avinashilingam Institute for Home Science and Higher Education for Women, Tamil Nadu, India ' Department of Tourism Management, Avinashilingam Institute for Home Science and Higher Education for Women, Tamil Nadu, India

Abstract: Big data on tourism provides all the information a travel agency needs from tourists. On the other hand, by using the knowledge acquired through big data and enabling the destination to use ICT-based products and services, big data aims to develop destinations to smart tourism destinations. This paper aims to showcase the significance of big data (BD) in tourism, its usage, kinds of data collected for tourist-related purposes, big data during pandemics, the use of big data in GIS, and its scope of generating smart tourism destinations. A thorough study of the available secondary sources like articles and websites relating to big data technology concerning the tourism sector was undertaken. This paper concludes that big data results in smart travel, which is the future of tourism; with initiatives being made worldwide, the tourism industry will create milestones.

Keywords: big data; ICT; tourism industry; smart tourism; smart tourism destinations; GIS.

DOI: 10.1504/IJSEM.2024.138348

International Journal of Services, Economics and Management, 2024 Vol.15 No.3, pp.311 - 323

Received: 30 Sep 2022
Accepted: 17 Mar 2023
Published online: 01 May 2024 *

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