Title: Fostering insurance industry agility in India: an integrated multi-method approach

Authors: Neha Singh; Rajeshwari Panigrahi; Rashmi Ranjan Panigrahi; Zakir Hossen Shaikh

Addresses: GITAM School of Business, GITAM (Deemed to be) University, Visakhapatnam, Andhra Pradesh, India ' GITAM School of Business, GITAM (Deemed to be) University, Visakhapatnam, Andhra Pradesh, India ' GITAM School of Business, GITAM (Deemed to be) University, Visakhapatnam, Andhra Pradesh, India ' Department of Finance and Accounting, College of Business Administration, Kingdom University, Manama, Riffa, Bahrain

Abstract: Organisational agility is necessary to navigate a complex and ever-changing business environment. It holds immense significance in the insurance industry as it helps companies adapt to a rapidly evolving landscape driven by technological advancements, regulatory changes and customer expectations. This study aims to explore the success factors that make insurance firms more agile and understand the interrelationship between them. An integrated multi-method approach was used, comprising a grounded theory approach to identify the factors, Total Interpretive Structural Modelling (TISM) and Matrix Impact Cross Multiplication Applied to Classification (MICMAC) approach to explore their interrelationship. The results highlight alignment to changing customer expectations and regularly re-examining processes as significant drivers of agility in the insurance industry. The study's novel approach to insurance sector agility has practical consequences, providing valuable insights into how insurance practitioners can adapt to changing business landscapes and embrace new opportunities.

Keywords: organisational agility; grounded theory; total interpretive structural modelling; insurance industry.

DOI: 10.1504/IJAMS.2024.138648

International Journal of Applied Management Science, 2024 Vol.16 No.2, pp.215 - 238

Received: 12 Jul 2023
Accepted: 16 Oct 2023
Published online: 22 May 2024 *

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