Title: How do short video content characteristics influence short video app addiction? An affective response perspective

Authors: Xuebing Dong; Xin Wen; Yaping Chang; Hongbo Li

Addresses: School of Management, Shanghai University, Shanghai, China ' School of Management, Shanghai University, Shanghai, China ' School of Management, Huazhong University of Science and Technology, Wuhan, China ' School of Management, Shanghai University, 99 Shangda Road, Baoshan District, Shanghai, China

Abstract: With the rapid development of short video apps in recent years, people have become increasingly dependent on the services and applications they provide. However, excessive use of short video apps can cause short video app addiction. Combined with the affective response model, this study explored the impact of short video content characteristics on short video app addiction and its psychological mechanism. Based on 916 valid questionnaires, SPSS 22 and Smart PLS were used to empirically verify the theoretical model. Results showed that the short video app content characteristics (novelty, personalisation) influence on affective responses (curiosity, affinity for short video), and affective responses have a significant positive impact on short video app addiction. In addition, individual mindfulness played an important role in the development of addictive behaviours, helping to alleviate individual short video app addiction.

Keywords: short video app; content characteristics; addiction; mindfulness; affective response model; ARM.

DOI: 10.1504/IJMC.2024.138782

International Journal of Mobile Communications, 2024 Vol.23 No.4, pp.425 - 449

Received: 13 Aug 2021
Accepted: 18 Sep 2022
Published online: 31 May 2024 *

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