Title: Sun, beach … and nightclubs: a study on the nightlife and tourism in Ibiza (1950-1971)

Authors: Joan Carles Cirer-Costa

Addresses: Department de Història Econòmica, Universitat Oberta de Catalunya, C. Múrcia, 1 3 C. 07800 Eivissa, Spain

Abstract: In the 1960s, Spain received millions of European tourists attracted by the Mediterranean climate and beaches, but who also wanted to listen to music, dance and have fun, a demand that was satisfied by the nightclubs. In this paper, we analyse the nightclubs of one of the great destinations of the time, the Island of Ibiza, using their advertising as the main source of information. We will determine their range of shows and with it, the interests of the tourists who visited them. We will discover that their numbers grew spectacularly despite the fact that they thrived in a political context that was not at all favourable: Francoist dictatorship.

Keywords: tourist behaviour; mass tourism; nightclubs; music; dancing; Ibiza; Francoism.

DOI: 10.1504/IJTA.2024.138908

International Journal of Tourism Anthropology, 2024 Vol.9 No.3, pp.218 - 236

Received: 12 Apr 2023
Accepted: 31 Jul 2023
Published online: 03 Jun 2024 *

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