Title: Examining the impact of intrinsic and extrinsic religiosity on adoption of emerging technologies by entrepreneurs

Authors: Ranjan Chaudhuri; Sheshadri Chatterjee; Demetris Vrontis; Evangelia Siachou

Addresses: Léonard de Vinci Pôle Universitaire, Research Center, 92916, Paris La Défense, France ' Department of Computer Science and Engineering, Indian Institute of Technology Kharagpur, West Bengal, 721302, India; Department of Management, Indian Institute of Information Technology, Lucknow, 226002, India ' School of Business, University of Nicosia, Nicosia, 2417, Cyprus; S.P Jain School of Global Management – Dubai Campus, Dubai, 502345, UAE; Adnan Kassar School of Business, Lebanese American University, Beirut, 1102 2801, Lebanon ' Department of Economics, National and Kapodistrian University of Athens, Athens, 10559, Greece

Abstract: The aim of this study is to examine the impacts of entrepreneurs' intrinsic and extrinsic religiosity on their hedonic and utilitarian attitudes towards adopting emerging technologies. The study also investigates the moderating role of entrepreneurs' age, gender, and education on their behavioural intention towards adopting emerging technologies. With the help of theories and literature, a theoretical model is developed. Then, the conceptual model is validated using the structural equation modelling technique considering 371 usable respondents. The study finds that there is a significant and positive influence of intrinsic and extrinsic religiosity on entrepreneurs' attitudes, which in turn significantly and positively influence their adoption of emerging technologies for their entrepreneurial activities.

Keywords: INR; intrinsic religiosity; extrinsic religiosity; emerging technology; HEA; hedonic attitude; utilitarian attitude; social changes.

DOI: 10.1504/JGBA.2023.138942

Journal for Global Business Advancement, 2023 Vol.16 No.3, pp.440 - 466

Received: 04 Jan 2024
Accepted: 16 Jan 2024
Published online: 04 Jun 2024 *

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