Title: A systematic literature review of frugality and sustainability with life satisfaction: antecedents and consequences model

Authors: Satinder Kumar; Garima Kathuria

Addresses: School of Management Studies, Punjabi University Patiala, India ' School of Management Studies, Punjabi University Patiala, India

Abstract: The purpose of this paper is to examine the antecedents of frugality and sustainability simultaneously to relate their consequences with life satisfaction. A systematic literature review has been done with the PRISMA framework. The initial selection, results in a total of 564 articles, where 456 are from Scopus and 108 from the Web of Science database. After screening these articles, we analyse 44 articles which are related to the study. A conceptual model has been framed; results indicate the positive relationship of all the antecedents with frugality as well as with sustainability. Also highlights, that they have a positive relationship with frugal and sustainable consumption behaviour, along with its moderating role and later these behaviours positively relate to life satisfaction. The findings provide valuable guidelines to managers, policymakers, and academicians for a better understanding of consumers and framing marketing strategies for life satisfaction. It also helps society to make rational decisions for sustainability.

Keywords: sustainability; frugality; sustainable consumption behaviour; frugal behaviour; life satisfaction.

DOI: 10.1504/IJASS.2024.139196

International Journal of Applied Systemic Studies, 2024 Vol.11 No.1, pp.19 - 41

Received: 26 Mar 2023
Accepted: 21 Jun 2023
Published online: 25 Jun 2024 *

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