Title: The influence of marketing skills, entrepreneurship education, and entrepreneurial motivation on the entrepreneurial intention of the students of Universitas Jambi

Authors: Suratno Suratno; Kuswanto Kuswanto; Yantoro Yantoro; Hidayatul Arief

Addresses: Department of Economic Education, Jambi University, Jambi, Indonesia ' Department of Economic Education, Jambi University, Jambi, Indonesia ' Department of Educational Management, Jambi University, Jambi, Indonesia ' Department of Economic Education, Jambi University, Jambi, Indonesia

Abstract: This study examines the effect of entrepreneurship education, marketing skills, and entrepreneurial motivation on students' entrepreneurial intentions. The population in this study were undergraduate students at Jambi University in the final semester of the academic year 2020-2021. Data were collected using a questionnaire and then analysed using the SEM-PLS model approach. The results of the study indicate that marketing skills and entrepreneurship education directly and indirectly affect entrepreneurial intentions through entrepreneurial motivation. The analysis of the structural equation model that has been determined can be the basis for policymakers at Jambi University to create an entrepreneurial climate through the learning process and other programs to increase student entrepreneurial interest.

Keywords: marketing skills; entrepreneurship education; entrepreneurial motivation; entrepreneurial intention.

DOI: 10.1504/IJEED.2024.139301

International Journal of Education Economics and Development, 2024 Vol.15 No.3, pp.317 - 336

Received: 01 Aug 2022
Accepted: 10 Oct 2022
Published online: 01 Jul 2024 *

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