Title: Social motivation, emotional motivation and arousal among LINE sticker app users

Authors: Li-Ling Liu

Addresses: Department of Business Administration, CTBC Business School, No. 600, Sec. 3, Taijiang Blvd., Annan District, Tainan 709, Taiwan

Abstract: LINE's success can be attributed to the fact that it provides users with a wide variety of stickers to use. LINE stickers have become an important function in the chats allowing users to display affection and express emotions. LINE stickers have become an established trend in the messaging app which sets it apart from other platforms. This study mainly clarified the relationship within motivation (social and emotional), interaction, and arousal of LINE sticker users. An analysis of 1,104 questionnaires indicates that social motivation positively affects the interaction of LINE sticker users. Emotional motivation (leisure and passing time) positively affects the interaction of LINE sticker users. Interaction of LINE sticker users positively affects arousal. We recommend that developers of LINE sticker should focus their attention on the meaning and positioning of each sticker for effective and emotional communication. Customised LINE stickers will attract the users' attention, thus attracting more consumers to download and use them.

Keywords: mobile communications; LINE sticker app; LSA; social motivation; emotional motivation; arousal.

DOI: 10.1504/IJMC.2024.139302

International Journal of Mobile Communications, 2024 Vol.24 No.1, pp.1 - 22

Received: 29 Apr 2022
Accepted: 24 Oct 2022
Published online: 01 Jul 2024 *

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