Article: How to recruit students - students' expectations and employer opportunities in Serbia Journal: International Journal of Education Economics and Development (IJEED) 2024 Vol.15 No.3 pp.394 - 411 Abstract: Organisations need to have continuity in knowledge development. This means that they have to engage existing staff, who unfortunately retire or leave the organisation due to better job opportunities. This is especially true for Serbia. From the other side, negative population growth, high brain drain and not so great educational structure of working-age population are reality. This can lead to knowledge risks associated with the organisations inability to reach competent staff in the future. Therefore, a solution could be found in recruitment of final year students. We conduct student surveys at two universities in Serbia, one privately-owned and one state-owned and found that students in Serbia have clear expectations of future employers in terms of recruitment and job characteristics. They pretty much rely on new technologies in the recruitment process and want similar things to their colleagues from abroad. Research gave us opportunity to provide insights in students' expectations and employer opportunities in Serbia. Inderscience Publishers - linking academia, business and industry through research

Title: How to recruit students - students' expectations and employer opportunities in Serbia

Authors: Tatjana Cvetkovski; Ana Langović Milićević; Violeta Cvetkovska Tomanović; Zlatko Langović

Addresses: Faculty of Business Studies, Megatrend University, Bulevar Marsala Tolbuhina 8, 11070 Belgrade, Serbia ' Faculty of Hotel Management and Tourism in Vrnjacka Banja, University of Kragujevac, Vojvodjanska bb, 36210 Vrnjacka Banja, Serbia ' Faculty of Culture and Media, Megatrend University, Bulevar Marsala Tolbuhina 8, 11070 Belgrade, Serbia ' Faculty of Hotel Management and Tourism in Vrnjacka Banja, University of Kragujevac, Vojvodjanska bb, 36210 Vrnjacka Banja, Serbia

Abstract: Organisations need to have continuity in knowledge development. This means that they have to engage existing staff, who unfortunately retire or leave the organisation due to better job opportunities. This is especially true for Serbia. From the other side, negative population growth, high brain drain and not so great educational structure of working-age population are reality. This can lead to knowledge risks associated with the organisations inability to reach competent staff in the future. Therefore, a solution could be found in recruitment of final year students. We conduct student surveys at two universities in Serbia, one privately-owned and one state-owned and found that students in Serbia have clear expectations of future employers in terms of recruitment and job characteristics. They pretty much rely on new technologies in the recruitment process and want similar things to their colleagues from abroad. Research gave us opportunity to provide insights in students' expectations and employer opportunities in Serbia.

Keywords: students' expectations; recruitment; employer' labour market; human resources; Serbia.

DOI: 10.1504/IJEED.2024.139310

International Journal of Education Economics and Development, 2024 Vol.15 No.3, pp.394 - 411

Received: 18 Feb 2022
Accepted: 05 Jan 2023
Published online: 01 Jul 2024 *

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Title: How to recruit students - students' expectations and employer opportunities in Serbia

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