Title: The roles of strategy formulation and strategy implementation: towards improved organisational performance

Authors: Nahla El Sheikh Hagoug

Addresses: Department of Business Administration, College of Sciences and Humanities at Alghat, Majmaah University, Saudi Arabia; School of Business Administration, Ahfad University for Women, Omdurman, Sudan

Abstract: Currently, organisations are progressively focusing on strategic management to ameliorate their performance. Concerning this perspective, this paper aims to examine the association between strategic management and organisational performance in Sudanese private universities. Data were gathered through questionnaires from all senior and middle managers of Sudanese private universities. The whole population of the study consisted of 950 senior and managers. For the testing of hypothesis, multiple regression had been employed. The findings reveal that strategic management, namely formulation strategy and implementation strategy are positively correlated with organisational performance. The prevailing study contributes to strategic management discipline by applying strategic management to affect the performance of universities. In Sudanese private universities, vision, mission and objectives are developed, and these elements are the most effective for the attainment of high-ranking performance. To attain superior performance, Sudanese private universities have to administer university performance measures.

Keywords: strategic management; organisational performance; strategy formulation; strategy implementation.

DOI: 10.1504/IJMCP.2024.139324

International Journal of Management Concepts and Philosophy, 2024 Vol.17 No.3, pp.259 - 276

Received: 10 Jan 2023
Accepted: 11 Jan 2023
Published online: 01 Jul 2024 *

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