Article: Knowledge of declared behaviour: effect of attitude and intention Journal: International Journal of Knowledge-Based Development (IJKBD) 2024 Vol.14 No.2 pp.133 - 161 Abstract: Human behaviour is challenging to explain, and testing times like COVID-19 add another layer of complexity. Based on the theory of planned behaviour (TPB), the current paper traces a path model to understand how declared behaviour was impacted during the pandemic in Germany and Sweden. This study applies response time testing (RTT), which reduces the cognitive biases of self-reporting-based surveys. Results show that attitude and intentions form central elements impacting declared behaviour. Perceived threat has a high impact on declared behaviour, both directly and indirectly via attitude. Thus, political decision-makers need to take attitude into account when designing effective communication to influence behaviour. Inderscience Publishers - linking academia, business and industry through research

Title: Knowledge of declared behaviour: effect of attitude and intention

Authors: Kirti Dutta; Guillaume P. Fernandez; Bart F. Norré; Dorota Reykowska; Rafal Ohme; Dunia Harajli; Joaquin Fernandez

Addresses: Dean School of Entrepreneurship, Rishihood University, NH-44 (GT Road), near Bahalgarh Chowk, Delhi NCR, Sonipat, Haryana, 131021, India ' Academy of Marketing and Communications SAWI, 24 rue de l'Aubépine, 1205 Genève, Switzerland ' School of Management Fribourg, University of Applied Sciences and Arts of Western Switzerland, Route des Charbonnières 7 – 1723 Marly, Switzerland ' NEUROHM, Warsaw, Poland, Bagatela 11/3, 00-585, Warsaw, Poland ' WSB University, Torun, Poland, Bagatela, 11/3, 00-585, Warsaw, Poland ' Lebanese American University (LAU), Adnan Kassar School of Business (AKSOB), Beirut, 1102 2801, Lebanon ' School of Management of Fribourg and Geneva, University of Applied Sciences and Arts of Western Switzerland, Avenue Krieg 32/1208, Genève/Switzerland

Abstract: Human behaviour is challenging to explain, and testing times like COVID-19 add another layer of complexity. Based on the theory of planned behaviour (TPB), the current paper traces a path model to understand how declared behaviour was impacted during the pandemic in Germany and Sweden. This study applies response time testing (RTT), which reduces the cognitive biases of self-reporting-based surveys. Results show that attitude and intentions form central elements impacting declared behaviour. Perceived threat has a high impact on declared behaviour, both directly and indirectly via attitude. Thus, political decision-makers need to take attitude into account when designing effective communication to influence behaviour.

Keywords: TPB; theory of planned behaviour; COVID-19; Germany; Sweden; attitude; intentions.

DOI: 10.1504/IJKBD.2024.139361

International Journal of Knowledge-Based Development, 2024 Vol.14 No.2, pp.133 - 161

Received: 16 Mar 2023
Accepted: 10 Feb 2024
Published online: 01 Jul 2024 *

Title: Knowledge of declared behaviour: effect of attitude and intention

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