Title: Farmer's zest for adopting organic basmati rice farming in Jammu

Authors: Neeru Sidana; Taruna Dubey

Addresses: Amity School of Economics, Amity University, Noida, Uttar Pradesh, India ' Mittal School of Business, Lovely Professional University, Phagwara, Punjab, India

Abstract: The purpose of the paper is to investigate factors influencing farmers to adopt organic farming. Farmers in Jammu district are practising organic as a well as inorganic method of farming. Cross-sectional study was conducted in Jammu district and a sample of 15 farmers was taken for the study and interview was conducted. The factors taken for the study were social, economic, environmental, government and demographic factors. Economic factor, support factor and marketing factors are main factors and the study suggests that farmers fear of reducing yield is the factor which restricts farmer from adopting organic farming farmers demand proper water availability as well as appropriate farm gate price. Farmers want to control price along with maximisation of their bargaining power so that they can get premium price.

Keywords: organic; farming; farmer; factor; rice production; basmati; adoption; chemicals; fertilisers.

DOI: 10.1504/WREMSD.2024.139373

World Review of Entrepreneurship, Management and Sustainable Development, 2024 Vol.20 No.4, pp.451 - 463

Accepted: 20 Dec 2021
Published online: 02 Jul 2024 *

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