Title: The use of English as corporate language in global knowledge work over a 15-year business career
Authors: Tiina Räisänen; Anne Kankaanranta
Addresses: Research Unit of Languages and Literature, University of Oulu, PL 8000, Oulu, Finland ' Department of Management Studies, Aalto University School of Business, PO Box 21210, Espoo, Finland
Abstract: This paper investigates the use of English as corporate language in the everyday global knowledge work of a business practitioner over his 15-year career. The data, collected over the practitioner's career, include both authentic data such as recordings of work practices and email communication, as well as interviews and ethnographic field notes. Applying content and genre analysis, we investigate how the practitioner's use of different genres of English as corporate language changes over time and how his experiences follow suit, enabling agency, participation and engagement in the global knowledge economy. While at the beginning of his career the trainee practitioner produces backstage genres only, as a manager he needs to navigate between official, frontstage genres and the mixed genres falling in-between the two extremes. Over his 15-year career the novice practitioner becomes a global knowledge worker who is empowered by his competence in English as corporate language.
Keywords: corporate language; English; lingua franca; MNC; knowledge work; genre; language-sensitive management research; ethnography; authentic text data.
European Journal of International Management, 2024 Vol.23 No.4, pp.677 - 700
Received: 23 Nov 2018
Accepted: 04 Jan 2020
Published online: 05 Jul 2024 *