Title: Determinants of customers' intention to stay in homestays and the mediation role of the hidden camera

Authors: Kshitiz Sharma; Anand Ellur

Addresses: ABBS School of Management, Off Magadi Road, #3 Lingadheeranahalli, Andrahalli Main Road, Bengaluru, 560091, Karnataka, India ' Jagdish Sheth School of Management, Kiadb Industrial Area, 8 P & 9 P, Infosys Drive, Electronics City Phase 1, Electronic City, Bengaluru, 560100, Karnataka, India

Abstract: This study aims to find the factors involved that influence customers' intention to stay (ITS) in homestays. The role of hidden cameras in defining customers' ITS in homestays has been studied here. The exploratory factor analysis (EFA) was used to establish these factors. Partial least squares structural equation modelling (PLS-SEM) was used to establish the model and association of factors such as host-guest interaction, hidden camera, accessibility, privacy, and the aggregator's tech enablement on customers' ITS. Data was collected using Google Forms posted on social media sites. The hidden camera and the aggregator's technology enablement factors were found to be significant. The mediating role of the hidden camera was also studied and found to be insignificant. A multi-group analysis did not establish gender-wise differences in customers' ITS. The study triggers the association of hidden cameras and other notable factors with customers' decision-making, which is a scarce research area.

Keywords: host-guest interaction; hidden camera; homestays; PLS-SEM; partial least squares structural equation modelling; ITS; intention to stay.

DOI: 10.1504/IJTP.2024.139696

International Journal of Tourism Policy, 2024 Vol.14 No.4, pp.331 - 349

Received: 27 Mar 2023
Accepted: 29 Aug 2023
Published online: 05 Jul 2024 *

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