Title: Assessment of the relationship between perceived financial risk, destination image, tourist satisfaction and intention to revisit Riau Island

Authors: Keni Keni; Nicholas Wilson; Lydiawati Soelaiman

Addresses: Faculty of Economics and Business, Department of Management, Universitas Tarumanagara, West Jakarta, Special Capital Region of Jakarta, 11440, Indonesia ' Faculty of Social Sciences and Humanities, Department of Management, Universitas Bunda Mulia, Tangerang, Banten, 15143, Indonesia; Department of Branding, School of Business and Economics, Universitas Prasetiya Mulya, BSD Campus, Tangerang, Banten, 15339, Indonesia ' Department of Management, Faculty of Economics and Business, Universitas Tarumanagara, West Jakarta, Special Capital Region of Jakarta, 11440, Indonesia

Abstract: In response to the COVID-19 pandemic, the Indonesian government has eased travel restrictions to help revive the country's tourism industry. The study discussed in this paper aims to identify the relationships between perceived financial risk, destination image, tourist satisfaction and tourists' intentions to visit Riau Island, a popular destination in Indonesia. To collect data for this study, the researchers used closed questionnaires with a 7-point Likert scale distributed to 222 respondents. Meanwhile, these data were analysed using the PLS method with SmartPLS 4 software. This study found significant associations between financial risk, destination image, tourist satisfaction, and intentions to revisit Riau Island. By understanding these relationships, policymakers and tourism stakeholders in Indonesia can develop crucial strategies to attract more tourists to Riau Island.

Keywords: destination image; Indonesian tourism sector; perceived financial risk; revisit intention; Riau Island; tourist satisfaction.

DOI: 10.1504/IJTP.2024.139720

International Journal of Tourism Policy, 2024 Vol.14 No.4, pp.350 - 367

Received: 27 Mar 2023
Accepted: 20 Oct 2023
Published online: 05 Jul 2024 *

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