Title: Service quality in religious tourism: a review of literature

Authors: Ana Lúcia da Cunha; Alamir Costa Louro

Addresses: Federal Institute of Maranhão, Carolina Campus, Technical Education Division – Brazil, Rua Imperatriz, 602-736, Carolina-MA, 65980-000, Brazil ' Federal University of Espírito Santo, PPGADM – Brazil, Rua Bias Fortes, 68, Faria Lemos-MG, 36840-000, Brazil

Abstract: Religious tourism involves religion, culture, and the economy, making it a complex subject. This study focuses on service quality. It analyses the current state of service quality in global religious tourism using a Scopus and Web of Science database review. Key findings include trends in Muslim religion-related tourism, concepts like experience, satisfaction, and loyalty in religious tourism service quality, and the strong link between trip attraction satisfaction and repeat intention. The paper also discusses quantitative analysis methodology and future research directions.

Keywords: religious tourism; pilgrimage; service quality; bibliometric; foundations; trends.

DOI: 10.1504/IJTP.2024.139738

International Journal of Tourism Policy, 2024 Vol.14 No.4, pp.402 - 420

Received: 12 Jul 2023
Accepted: 10 Nov 2023
Published online: 05 Jul 2024 *

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